Job Description

At Included Health, we’re on a mission to raise the standard of healthcare for everyone. We’re a new kind of healthcare company, focused on breaking down barriers to provide high-quality care for every person in every community. We offer guidance, advocacy, and access to personalized care for urgent care, primary care, behavioral health, and specialty care. We’re especially focused on increasing access to high-quality and culturally competent providers that can raise care equity for the LGBTQ+ community, Black Americans and other communities who have been historically disenfranchised and underserved in the US healthcare system.

Included Health is seeking a Director of Product Design to lead vision and execution for our Growth and Engagement teams. These teams are responsible for crafting and optimizing the critical first experiences members have with our products, as well as driving ongoing member activation and retention. 

The ideal candidate will have a strong design leadership background, with proven expertise building consumer-grade experiences that drive member growth. This person has a deep understanding of AI-powered product strategies and excels at leveraging experimentation, qualitative data, and quantitative research to deliver measurable impact. 

• Develop and lead a Member Growth and Engagement vision and strategy in collaboration with your cross-functional leaders. 
• Balance driving transformative initiatives with experimentation and iteration to drive engagement and retention.
• Oversee the creation of compelling, intuitive user experiences that drive growth metrics, like signup, onboarding, activation, and retention loops (e.g., badging, notifications, email, SMS).
• Analyze qualitative and quantitative data, as well run A/B experiments with your teams to identify trends and opportunities for growth and engagement improvements.
• Lead and mentor a high performing team of product designers and cross-functional partners (engineers, marketers, product insights analysts, and data scientists).
• Report findings and updates to stakeholders. Engage with executives to discuss opportunities, prioritization, tradeoffs, and risks.
• Collaborate with teams across Marketing, GTM, Clinical, Member Advocacy, Finance, and General Management to create actionable product strategies that drive the business.

• 12+ years in product design, with at least 5 years as a leader in consumer facing environments.
• Experience guiding teams to create simple, intuitive and innovative end-to-end design solutions. Proven ability to attract and retain top design talent.
• Hands-on experience with A/B testing, multivariate testing, and rapid prototyping methodologies.
• Familiarity with AI and Gen AI product development.
• Familiarity with personalization strategies and user segmentation to enhance engagement.
• User-focused mindset, driven by data and research to identify and solve real member problems.
• Proven track record of fostering a culture of experimentation, innovation, and continuous learning.
• Experience collaborating with Marketing teams on growth and retention strategies.
• Excellent leadership and communication skills to align cross-functional teams.
• Skilled at navigating complex product ecosystems and managing downstream impacts.
• Comfortable with ambiguity, risk, and change.
• High ethical standards, integrity, and mission alignment to elevate healthcare standards.
• Experience leading direct-to-consumer businesses with a focus on subscription metrics and outcomes. (valued but not required).
• Background in health/fitness or healthcare products (valued but not required).

• Prompt and regular attendance at assigned work location.
• Ability to remain seated in a stationary position for prolonged periods.
• Requires eye-hand coordination and manual dexterity sufficient to operate keyboard, computer and other office-related equipment.
• No heavy lifting is expected, though occasional exertion of about 20 lbs. of force (e.g., lifting a computer / laptop) may be required.
• Ability to interact with leadership, employees, and members in an appropriate manner.

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